Book
ID card
causes Jobs to go into a fit of weeping
Many books were published about Steve
Jobs including a 626-page book by Wal-
ter Isaacson, the managing editor of Time
Magazine and the former chairman and
CEO of CNN, a book by Leander Kahney
titled “Inside Steve’s Brain” and other pub-
lications which we summarize in a number
of consecutive parts.
Jobs in tears ..
Apple Inc. moved from Jobs garage to a
rented office on the Stevens Creek Blvd
in Cupertino, where it became a real com-
pany. Jobs, however, was not good at
handling his responsibilities and contin-
ued to be moody and childish. He was so
sharp in his criticisms that the staff could
not bear them, and this caused him to be
under several criticisms but to no avail. To
make matters worse, Jobs insisted not to
look after his personal cleanliness; he held
to his false beliefs that his vegetarian diet
meant that he needed not use a deodor-
ant or even bathe. This forced Markkula
to call Michael Scott to be the new director
of Apple Inc. The 32-year-old Scott used
at that time to work for Fairchild and was
a wonderful choice. While the idea was
hastily accepted by Wozniak, it was totally
rejected by Jobs, who objected to any dis-
cussion in this connection as naturally ex-
pected. Jobs objected to this decision and
regarded it as detraction but he reluctantly
agreed at the end.
Mike Scott, or Scotty as they used to call
him to differentiate him from Mike Mark-
kula, was basically tasked with bringing
Steve Jobs under control. For this reason,
battles broke out early between them.
When Scotty decided that identification
cards be issued for the company staff, he
tended to give the card no. 1 to Wozniak,
while the card no. 2 was given to Jobs
so as to bring his ego under control. This
threw Jobs into a so intense fit of rage that
he wept and proposed to hold no. zero,
but Scotty refused and insisted on his de-
cision. Jobs, in effect, held no. 2.
Jobs and Scotty disputes..
Jobs was all the time passionately fond of
products and bringing them to perfection,
but Scotty believed that being busy with
perfection must not be at the expense of
the practical side. Striking examples on
this included the design of Apple Con-
tainer 2, in which Apple sought the as-
sistance of Pantone to separate the col-
ors of the plastic used in the container.
It was ironic that although Pantone had
more than 2,000 grades of beige, Steve
was not satisfied with any of these grades
and wanted to invent a different color. He
spent more days in determining the round
shape of the container and the shape of
I
t was the tumultuous life led by Steve Jobs that enabled him to spark revolutions in six different
industries around the world such as personal computers, animation movies, music, phones, tablet
computers, digital publishing, as well as the revolution he caused in the application-based digital
content market. Therefore, we may consider his apple, the logo of Apple Inc., to be the third apple to
change the world after Adam’s and that which led Newton to gravity law.
)Part 8(
