Emirates Integrated Telecommunications
Company (Du) started to accelerate ex-
panding its LTE network by additional
25% beyond its original expansion plan
for the current year. Du doubled its 4G
LTE footprint in the first 3 months of 2014.
Saleem M. Al-Balooshi, the Executive
Vice President of Network Development
& Operations at Du, said that the com-
pany’s internal analysis and monitoring
of data usage patterns on its network has
shown very healthy growth, in line with
global
trends. ““In
order to provide our cus-
tomers with the best experience,
we have added value to our network by
increasing it beyond our original plans for
2014. This will allow customers to expe-
rience seamless 4G LTE connectivity in
more areas than before, truly paving the
way for the fulfillment of both the Smart
Government and Smart City initiatives,”
Al Balooshi pointed out.
He underlined that the
e x p a n s i o n
guarantees unprecedented experiences
for customers in the areas of YouTube,
listening, video games, and other ad-
vanced apps.
According to Ericsson’s latest Mobility
Report., mobile data traffic in Q1 2014
exceeded the total mobile data traffic of
2011. The report foresees anticipates a
compound annual growth rate of around
45% between 2013 and 2019, leading to
a 10 times increase by the end of 2019.
The professional social network “Linke-
dIn” revealed the top 10 most influential
brands in the UAE on the network.
With 313 million members on LinkedIn,
the list has been created based on the en-
gagement of users with brands headquar-
tered in the UAE.
The list included the top ten companies,
which are Etihad Airways, Emirates Air-
line, Jumeirah Group, Cleveland Clinic
Abu Dhabi, Emaar, Etisalat, National
Bank of Abu Dhabi, Du, Damac Proper-
ties and TASC Outsourcing, respectively.
According to LinkedIn, the brands identi-
fied
in
the
UAE are leading
among their peers in us-
ing LinkedIn’s Marketing Solutions
most effectively, and the make-up of the
ranking shows that social media is a sig-
nificant focus for brands in the country.
The ranking follows the announcement
of LinkedIn’s Content Marketing Score
earlier in the year, a data-based resource
giving brands insights into the engage-
ment with paid and organic content on
the platform. Three practices are the
used as the benchmarks including con-
tinually updating users on industry news;
releasing new and engaging content
tailored to specific audiences and add-
ing their voice to relevant conversations.
Du
Expands LTE
Network by
25%
Top 10 Most
Influential UAE
Brands On
LinkedIn
Reports
