Measuring impact of promoting registration service in government higher education institutions

Subject of consultation

The Ministry of Education (MoE) has strived to provide a package of e-services in line with the UAE government’s vision to enhance e-services to fulfill quality standards. These included the registration service in government higher education institutions targeting 12th grade students. Bearing this in mind, the MoE has done its utmost for the students to be aware of the importance of enrolling in higher education institutions by promoting the service in all mass media, customer happiness centers and other channels with a view to reaching as many targeted students as possible.

Based on this, you are invited to participate in this survey by submitting any suggestions or comments that would improve the service awareness, enabling us to upgrade our services in a way that meets your aspirations.

Goal of consultation

The consultation is aimed at getting to know the opinion of the public and measuring their satisfaction with the awareness of the MoE’s registration service in government higher education institutions and analyzing the data for use in the continuous improvement and development of the marketing plan. This will help the MoE meet the expectations of the public and enable them to access the required information and services in the easiest and fastest way.

Expected decisions as a result of consultation

In light of your participation in the survey, the MoE will study your opinions and comments as regards the improvement and development opportunities proposed by you and then take the necessary measures to fulfill your aspirations and meet your expectations.

Outcome

Outcome

First of all, we thank everyone for their entries and suggestions. Based on the opinions of the public, the focus has been on the promotional tactics that are interesting to and most followed by the public. To this effect, media messages have been intensified in these tactics and a new initiative has been launched to increase the percentage of students’ registration in higher education as follows:

 

The service of registering in government higher education institutions is clearly announced on the homepage of the Ministry of Education’s website, which is considered one of the most important portals that are continuously visited by students.

 

As many as 12 virtual channels have been created through the ‘Microsoft Teams’ program to guide students to register in higher education institutions and scholarships in order for high school students to be in direct contact with higher education institutions and communicate with them regarding any inquiries related to how to join them, thereby increasing the enrolment rate of students in higher education institutions. This is based on the Ministry of Education’s keenness on providing all facilities that would support grade 12 students in making the right academic decision and facilitating their transition to the university stage.

To read the initiative-related news, please click

 

here

 

Expanding the promotion of the registration service in higher education institutions through co-operation with news agencies and accredited social media accounts to promote the service with a view to reaching as many

targeted grade 12 students as possible.