The UAE has achieved a comprehensive development in different fields. Hence, it is respected among the regional countries and enjoys a good reputation at the international level as well. This progress would not have been achieved without the guidance and vision of the wise leadership, who work day and night to promote the UAE’s position and make their people happy.

To enhance and reinforce this position, H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the UAE Soft Power Council, which will define a comprehensive strategy to reinforce the country’s position and consolidate its values of respect and appreciation with governments and citizens across the world.

The UAE Soft Power Council will report directly to the UAE Cabinet and will introduce an integrated national strategy that consolidates the roles of both the public and private sectors in achieving soft power and conveying the nation’s history in a new way. The Council will also develop a soft power strategy for the state, including in the fields of science, culture, technology, humanitarian and economic sectors, in order to establish relationships at the grassroots level with partners both in the Arab region and around the world.

The Council will review all legislation and policies that affect the UAE’s status and reputation and will develop a strategy to reinforce the country’s reputation between the grassroots in all the strategic countries, for the UAE Cabinet to review in the coming months.

Sheikh Mohammed stressed that the UAE has military and economic power and will now develop its soft power in order to solidify its reputation and serve the interests of its people in the long term, establishing relationships across various sectors including the economic, tourism and investment sectors.

The Council will develop a general soft power strategy for the UAE to reinforce its reputation and status regionally and globally, instil cooperation between public and private sector entities within the country through soft power initiatives and projects and submit reports periodically to the UAE Cabinet on the progress and implementation of the strategy.

The UAE Soft Power Council will be an authoritative body, providing a reference on soft power initiatives, and protecting and highlighting the country’s achievements, ambitions and accomplishments in science, culture, arts, tourism, trade, humanitarian work and other sectors both in the region and across the world. The Council will develop new tools to tell the story of the UAE, share the uniqueness and share the vision of our leadership for the UAE to be the best country in the world.

Read more about the Soft Power Council:

         Mohammad Bin Rashid Launches UAE Soft Power Council – Gulf News

         Sheikh Mohammed launches UAE Soft Power Council – The National

The UAE Government portal provides rich information on all developmental sectors, including education, health, economy, labour, tourist, etc. Visit the Information and Services section to know more about the progress achieved by the UAE and its position among nations.