In this context, the role of social media is becoming increasingly prominent in various fields, including the economic, social and charitable aspects. One of those areas is the collection of zakat, which is one of the five pillars of Islam and is a duty of Muslims. The process of collecting and distributing zakat requires careful coordination and effective means to ensure that it reaches the deserving in an orderly manner. Social media plays a vital role in facilitating the collection of zakat and promoting awareness of its importance and mechanisms for its application.

How social media has revolutionized charity

Social media platforms have revolutionized the way nonprofits interact with their audiences and raised awareness. By leveraging the reach and impact of social media, charities are breaking down barriers and strengthening moral ties. Social media has radically transformed the philanthropic sector and the philanthropic system by:

   Broadening scope and raising awareness

One of the greatest advantages of social media in the philanthropic domain is its access to a broad audience. The numbers matter, and platforms like Facebook, Twitter, Instagram, and LinkedIn contain billions of active users around the world, providing an unprecedented opportunity for charities to widen their reach and raise awareness about their issues. Through compelling narratives, photos with impact, and shareable content, nonprofits can connect with diverse communities, fostering empathy and understanding.

    Enhancing interaction and participation

Social media platforms have changed the philanthropic landscape by providing space for interactive dialog and real-time engagement. Philanthropists can use these platforms to encourage the creation of user-generated content, such as sharing personal experiences, participating in challenges, or organizing fundraising events. Through likes, comments, and engagements, social media users contribute to raising awareness, building a sense of community, and encouraging engagement, ultimately enhancing the message of philanthropic initiatives.

     Building real connections

Social media enhances the humanity of philanthropists by providing a platform for true narratives and personal connections.Nonprofits can share the stories of individuals whose lives have been positively impacted by their work, demonstrating the concrete difference they're making in the world.By highlighting the humanity behind their missions, philanthropists can foster trust and build lasting relationships with their supporters.

  Fundraising and attracting donors

Social media has changed the nature of fundraising by providing new platforms to attract donors and facilitate fundraising efforts.Platforms such as Govindame, Kickstarter, and fundraising on Facebook allow individuals to easily create and share personal campaigns through their social networks.This allows individuals to contribute directly to the causes and initiatives they care about.

    Evidence-based data and targeted messages

Social media platforms provide valuable data-driven evidence of public behavior, interests and demography.This wealth of information allows philanthropists to revise their messages, tailor campaigns to specific audiences, and enhance their impact.By analyzing interaction metrics and feedback from users, nonprofits can improve their

content strategies, and better understand their supporters' preferences

So it's very clear that social media has changed the landscape of philanthropy dramatically, because it has strengthened the philanthropists, enhanced their impact, and raised awareness, and as technology continues to evolve, it is essential that philanthropists stay abreast of all developments to ensure maximum impact.