I
t was the tumultuous life led by Steve Jobs
that enabled him to spark revolutions in six
different industries around the world such as
personal computers, animation movies, music,
phones, tablet computers, digital publishing, as
well as the revolution he caused in the applica-
tion-based digital content market. Therefore, we
may consider his apple, the logo of Apple Inc., to
be the third apple to change the world after Adam’s
and that which led Newton to gravity law.
(
Part 7(
Book
Apple
enters the
Japanese
market
through a
textile maker
Many books were published about Steve Jobs
including a 626-page book by Walter Isaacson,
the managing editor of Time Magazine and the
former chairman and CEO of CNN, a book by
Leander Kahney titled “Inside Steve’s Brain”
and other publications which we summarize in a
number of consecutive parts.
Apple marketing philosophy
Mike Markkula made a $250,000 financing offer
to Steve Jobs in return for Apple to be incorpo
-
rated, provided that he would be a partner with
a share of about one third. Jobs and Wozniak
actually agreed to the offer,
believing that this was a great
venture on Markkula’s part. Talk-
ing about this incident, Jobs said:
“I thought it would be unlikely for
Mike to regain the $250,000 he paid.
I was very impressed that he was
ready for risking this amount of money.”
On January 3rd, 1977 Apple Computer,
Inc. was officially launched, and Markkula
devised a special philosophy for marketing
Apple in which he underlined three points.
Jobs’ products
theme “Simplic
-
ity is the ultimate
sophistication”
