Consultation Subject:

The Federal Authority for Government Human Resources (FAHR) launched the updated The Federal Government's Code of Ethics and Professional Conduct document, which aims to develop the employee's institutional culture, support professional values, and develop his spirit of responsibility, which will reflect positively on his productivity and enhance the performance of the institution to which he belongs.

Accordingly, FAHR intends to hold a brainstorming session with a group of the Authority's youth, a "Youth Circle".  To take their views on ways to market the document creatively at the federal government level.

Objective of Consultation:

The Authority aims from the session to obtain the opinions of young people regarding marketing the document in creative ways, by taking advantage of artificial intelligence tools.

Decision Making:

The Authority will prepare an integrated marketing plan, after considering the views and suggestions of participants in the youth circle, to ensure reaching the largest segment of federal government employees.

Results:

The Authority developed an marketing plan to launch the campaign