Subject
The Ministry of Community Development works to empower the productive families and provide them with the most adequate environment through the provision of a number of services to market their products. The survey identifies the opinion of the entrepreneurs of these projects and determines their preferred method of marketing, with the aim of improving those methods and enhancing their marketing capabilities to achieve economic security and sustainable social development
Objective
To improve methods and enhancing their marketing capabilities to achieve economic security and sustainable social development
Results summary:
Are you one of the
owners of productive family's projects?
|
n |
التكرار |
النسبة |
|
|
1 |
نعم
Yes |
147 |
%94 |
|
2 |
لا
No |
10 |
%6 |
|
المجموع |
157 |
100% |
|
• 94% of the owners of productive families participated in the
opinion poll.
what is the favorite
channel to market your products
|
n |
التكرار |
النسبة |
|
|
1 |
المعارض Strongly
agree |
70 |
%48 |
|
2 |
التسويق الالكتروني
e-commerce |
50 |
%34 |
|
3 |
الصحف والإذاعة Radio advertisements |
5 |
%3 |
|
4 |
الإعلانات المطبوعة printed advertisements |
3 |
%2 |
|
5 |
أخرى other |
19 |
%13 |
|
المجموع |
157 |
100% |
|
48% of the sample of respondents stated that
their favorite channel was exhibitions, followed by the "e-shopping"
channel with 34%.
recommendation:
• Marketing the products of productive families
to achieve increased sales through social media by publishing attractive
content that the public shares and interacts with.
• Enhancing effective community partnership with
the private sector by holding internal and external exhibitions for productive
families.
• The Ministry can sign agreements with the
private sector, companies and banks to purchase souvenirs from the products of
productive families.
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