Public Consultation to Measure the Awareness of the Proactive Services Provided by EHS
The Subject
EHS is keen to predict the services that customers need by studying their specific needs and preferences, in order to design integrated proactive services that achieve their satisfaction and happiness, and contribute to achieving the vision of the UAE to be the best country in the world in providing government services.
The Objective
This consultation aims to measure customers' awareness of our proactive services, involve them, and benefit from their opinions on the best channels they prefer to access information related to these services.
The Decision
After studying the results of the survey, the audience will be targeted based on the channels that have been chosen, and the awareness of customers will be measured before and after the awareness and marketing campaign, to ensure that the objectives of the campaign are successfully achieved.
Outcome
The survey results show that 64% of participants are aware of the concept of proactive service, but 55% of them have not received information about EHS proactive services, indicating a gap in communication and awareness. Therefore, it is essential to intensify awareness campaigns and improve the methods of delivering information to beneficiaries to ensure it reaches a broader audience.
Regarding communication channel preferences, email is the most preferred method for receiving information (43%), followed by SMS (28%), which calls for focusing on these two methods in upcoming campaigns. Social media remains important but is not the top choice, while channels such as call centers and newspapers are considered less effective.
Based on the analysis, more focus should be placed on awareness campaigns about the concept of proactive service using effective channels like email and SMS, as these are preferred by respondents. Additionally, the website can be improved, and mobile apps can be developed to provide easy access to information about EHS services, alongside enhancing engagement through social media platforms.
At the same time, reliance on less effective communication channels like call centers and newspapers should be reduced, with a shift toward digital and interactive methods. Through these strategies, awareness of proactive services can be increased, and more effective communication with beneficiaries can be achieved.
