Your opinion on the design of our 20th media campaign

Topic of advice:

Within the framework of the Zakat Fund's endeavor to promote its tasks and actions, to achieve its strategic goals, and to contribute to achieving the UAE Vision, we are pleased at the Zakat Fund to put in your hands the Zakat Fund initiative to implement an innovative media campaign according to your aspirations and impressions, by evaluating our previous media campaigns in general, and the campaign The 19th in particular, in addition to your sharing with us your opinions and suggestions for the next campaign (20th), so we hope that you will participate in our brainstorming through our accounts on social media, and fill out the attached questionnaire below.

Advice goal:

The Zakat Fund aims, through this advice, to know your impressions of our previous media campaigns, and what are your opinions and impressions.

Make decision:

In the Zakat Fund, after studying your impressions, the impact of your experience, and all opinions and ideas, we will improve and develop an innovative media campaign in line with your desires and aspirations.

Outcome

54 respondents responded to the survey, and the result was according to the following details:

Q.1 Our media campaigns, in general, are characterized by clarity, quality and accuracy of design, and are sensitive to the needs and orientations of society:

The degree of satisfaction reached 92.59%.

Q.2 The nineteenth media campaign is characterized by clarity, quality and accuracy of design, and it touches on the needs and orientations of society

The degree of satisfaction reached 92.59%.

Q.3 The nineteenth media campaign contributed to raising awareness of zakat and its important role in society.

The degree of satisfaction reached 92.59%.

Q.4 The nineteenth media campaign contributed to achieving your happiness.

The degree of satisfaction reached 92.59%.

Q.5 The channels of the nineteenth media campaign that were broadcast via social media and TV ads are sufficient and serve the purpose.

The degree of satisfaction reached 87.04%.

Q.6 The most important suggestions and observations on the campaign 19.

1) "Awesome and unique campaign"

2) The campaign needs strong sponsorship from all sides in the country

3) Distinguished

4) Contribute to the happiness of the entire community

5) Thank you to those in charge of media campaigns

6) Thank you for your efforts

7) A media campaign to educate the community and encourage it to perform the obligatory zakat in a beautiful, smart, easy and innovative way, and may God bless you.

8) The community, like the zakat fund, is far from it. It also needs to gain the community's trust in it, which is the basis

9) "It is a media campaign to educate the community and encourage it to perform the duty of intelligence in a beautiful, smart, easy and innovative way. May God bless you for this innovative creativity by making you aware of the importance of performing the duty of intelligence, and may God protect you for your benevolent country."

10) Pass on your experience as a best practice

11) We hope to spread your zakat, a debt that does not waive, in all audio and video media

12) continue

13) Good, but modest. It needs to promote the importance of performing zakat and introduce the sources of disbursement of zakat funds within the country.

14) May God bless you and may God reward you for the efforts exerted by those working on this work

15) The best and best title, because zakat is an obligation and a duty

16) A great job, for which you are grateful

17) Give an idea of the categories of beneficiaries of zakat, so that the payers can pay attention and spread this obligation

18) Awareness is excellent for introducing shareholders to their zakat and the quorum. I wish you success

19) Very good, but needs more repetition through various social media

20) If it were throughout the year

21) Thank the box

22) Increase the number of channels

23) with the means of communication. He also suggested intensifying awareness in malls.

24) Suggest short animation films

25) May God grant you success, thank you for your efforts, and reward you for your efforts

Q.7 Evaluate the following channels, from your point of view, in their suitability for introducing the upcoming media campaign:

- Press ads got 4 stars

- The radio ads got 4 stars

- The TV ads got 4 stars

- Social media got 5 stars

Third: Recommendation:

Based on the above, proposals are submitted to the concerned department.