:Subject

The Emirates Quality Mark is granted to products that conform to a set of standard specifications. The mark signifies that the products are manufactured in factories that implement an effective quality management system and apply comprehensive quality assurance procedures, such as factory audits. It is a mark of confidence and gives products a competitive advantage. It raises consumer confidence facilitates exports to major regional and international markets.

To motivate manufacturers in the UAE to obtain the Emirates Quality Mark, the Ministry of Industry and Advanced Technology is providing a 50% discount on the mark's fees providing the manufacturer holds an industrial production license. The Ministry is also supporting small- and medium-sized businesses by exempting them from the mark's licensing fees during the first cycle of product licensing.

:Objective

Promote the industrial production license and Emirates Quality Mark

Raise consumer awareness of the Emirates Quality Mark

Obtain advice from dealers and garner their expectations and opinions

:Results

Raise consumer awareness of the Emirates Quality Mark

Increase demand for the industrial production license and Emirates Quality Mark

Understand consumer sentiment around the services and their future expectations