e-questionnaire to measure student satisfaction with the HCT's "Direct from Our Students" initiative
:Subject of consultation
The Higher Colleges of
Technology’s Communication Department launched an
e-questionnaire aimed at measuring student
satisfaction with the HCT’s ”Direct from Our Students” initiative. This
initiative was operated for one year on HCT’s official Instagram account, whereby
student-taken photos and videos of students’ daily on-and-off campus events and
activities were posted
:Objective
The ”Direct from Our Students” initiative
aims to portray a real-life, daily image of HCT student life, through the perspective
or “lens” of students. It highlights students’ skills and engagement inside and
outside the HCT community, and also develops students’ skills as media
reporters, participating in building a positive image of their lives at HCT and
in their local communities. This e-questionnaire was created to ascertain students’
opinions on the initiative after one year of its implementation, and to obtain
their views and suggestions for its improvement in order to build a system-wide
media ambassador team
Outcome
Following the analysis of the
questionnaire, we found high student interaction and satisfaction rates with
the initiative, which were expressed through their opinions and high daily and
weekly interactions. Based on these results, plans are being implemented to
further develop the "Direct from Our Students" initiative and build a database
for talented students who are interested in becoming media ambassadors in each
HCT campus
