If someone had said a year ago from now, that about 80 million students around the world would study from their homes next year, no one would have believed it. If someone had said that approximately 99.4% of the meetings would be without the need to physically meet or use meeting halls, we would not have believed it. If someone said that you would fulfill your wish (which you will regret later) by spending six consecutive months at home with your family, no one would have believed it! ..

But all of this actually happened during the pandemic. On one hand it pushed us to save years of planning towards implementing remote work policies and discovering that they were not that difficult, and there was no need for obsession and putting a sticker on the mobile phone camera, and it gave everyone the opportunity to evaluate what can be saved in terms of time, effort, or even resources. We discovered that we can work without satisfying our social needs, and we can live without luxuries, and that investing in the interior of our homes and our real needs is more important than investing on what we want others to see in us.

On the other hand, the negative economic impact of the pandemic could not be ignored, especially in terms of advertising, and especially during lockdown, as most advertisers stopped their ads on the streets and turned them into traditional ads like, television, electronic and other advertisements, and here we will list the most important effects of the pandemic on outdoor advertisements and its relationship with the public during that period. Surveys showed that 68% of the public were more interested in reading advertisements on billboards during the lockdown periods, which they did not notice with interest previously, and this could be attributed to the fact that movement was less and what occupies people in the streets reached a minimum. On the other hand, 35% of the audience noticed advertisements related to the "Stay Home", as those campaigns were the most dominant in the global and local market. From the numbers that can raise the attention of workers in the field is that 51% of the audience focused on healthy habits after seeing certain external advertisements, while 29% stated that they trust the content of what is published in outdoor advertisements more than other means that may be exposed as rumors, and 47% have purchased related products to Health, hygiene, etc has the effect of seeing external advertisements on the same topic.

The conclusion is simply that in the event of a decline in the investment of outdoor advertisements on roads for one reason or another, their impact continues, which is a stage that can be used and from its presence greatly in promoting what society needs in those sensitive periods, which is what the Ministry specifically did, as it launched during the pandemic one of the largest National awareness campaigns. And today, praise be to Allah, after the pandemic somehow receded and the vision is clear, the experience and its benefits were great, which was what the investment team benefited from by including a special clause on the use of these methods in raising awareness during any period of disasters or future emergencies, in a systematic and scientific way