28/03/2025 Business | Ayoub Ahli, General Manager of Emirates Post
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The postal sector has long been considered a cornerstone
of society, serving as a primary channel for exchanging letters, documents, and
parcels between individuals and institutions. However, with the global digital revolution reshaping
numerous industries, it is important to determine what role postal services
will play in the digital age, and how it can evolve in response to market demands.
In the United Arab Emirates (UAE), the postal sector
has undergone a notable transformation, reflecting the nation's ongoing development
journey. What was once a system reliant on traditional mail services and manual
operations alone, has now embraced advanced technologies, automation, and
digital innovations. According to the Integrated Index for Postal Development
2024 (2IPD)* issued by the Universal Postal Union (UPU), the UAE demonstrated a reliability rate of
over 90 per cent, reflecting enhanced delivery performance in terms of service
speed and predictability by mail class. In addition, the country recorded a reach
rate nearing 90 per cent, which evaluates the level of postal connectivity and international
exchange volumes with the rest of the
world.
Paving
way for postal sector's digital transformation
In today's fast-paced world, geographical expansion
of postal services alone is no longer sufficient. The future lies in digital
transformation within the sector and Emirates Post is keen on leveraging smart
solutions to drive innovation and growth in the industry. With increased
reliance on technology, the postal experience has become faster, more
efficient, and more customer centric. Today, consumers can seamlessly track
their shipments via mobile applications, use secure electronic payment options,
and easily manage services through integrated online platforms towards smart,
innovative, and seamless service delivery.
The UAE's ongoing postal advancement reflects its national ambitions to lead in future-ready infrastructure. Since its inception, the UAE has embraced innovation as a strategic imperative, investing in advanced systems that support all sectors. Emirates Post continues to support this vision by offering valuable postal solutions that drive digital transformation and reinforce the UAE's pioneering position as a global trade and logistics hub. In doing so, the UAE maintains its leadership both regionally and internationally, helping redefine the future of postal services in the modern era.
*Integrated Index for Postal Development 2024 - Universal Postal Union
By Ayoub Ahli, General Manager of
Emirates Post
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