EtihadWE's reimagined identity focuses on the concepts of leadership and empowerment. The logo, in vibrant shades of blue and orange, reflects the seamless and dynamic service the Company provides to the public. At a grand ceremony set against the backdrop of the Etihad Golf Championship, Etihad Water and Electricity (EtihadWE) proudly unveiled its new corporate and brand identity. The new identity signifies a milestone in the Company's strategic journey, charting a path towards a future enriched with community empowerment and innovation. It underscores the Company's commitment to providing outstanding quality services, fostering industrial and economic growth, and supporting sustainable development efforts in the Northern Emirates. The Company's new logo, featuring its name in blue and orange, symbolizes the fluidity and dynamism with which it delivers its essential services to the public.