The future of printed Arabic letters is a fertile space for innovation and creativity

22/12/2024 General | Zayed University

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On World Arabic Language Day, the Arabic language shines as a cultural symbol celebrated globally. For artists and designers, the future of printed Arabic letters offers a unique opportunity for innovation and creativity, moving beyond traditional calligraphy. The "Visual Synonyms" project, launched at the Lebanese University under the guidance of Dr. Antoine Abi Aad and Professor Rana Abou Rajeli, aims to reimagine the aesthetics of Arabic calligraphy in a contemporary and innovative way. The project has grown to reach global audiences, including the UAE, where it aligns with Zayed University's forward-looking vision. A Platform for Creativity "Visual Synonyms" is more than a study of Arabic calligraphy; it's a space to spark creativity. By teaching students the principles of composition, form, and rhythm in Arabic script, the project transforms this heritage into a foundation for exploring modern artistic styles. Dr. Abi Aad explains: "I focus on teaching students the traditions of Arabic calligraphy while encouraging them to create modern works inspired by its beauty." The project has gained international recognition, beginning with its first exhibition at the French Institute in Beirut, where 60 students showcased calligraphic compositions blending tradition and modernity. Challenges and Opportunities Dr. Abi Aad highlights the challenges students face in mastering calligraphy: "Understanding the complexity of traditional compositions while developing a contemporary aesthetic is not easy. I guide them through systematic teaching, experimentation, and an inspiring environment." He also notes the potential of technology: "Digital tools provide opportunities to merge tradition with innovation, but it's essential to preserve the roots of this art. As the saying goes: 'Keep your head in the clouds and your feet on the ground.'" A Growing Legacy At Zayed University, Dr. Abi Aad presented the work of Emirati students at Typoday 2023 in Varanasi. The project was also featured at the Sikka Art and Design Festival in Dubai's Al Shindagha neighborhood, where it received praise for its innovative approach. Today, the permanent exhibition of "Visual Synonyms" at Zayed University's ZAI Center for Arabic Language marks a significant step forward. Dr. Abi Aad concludes: "We look forward to hosting more exhibitions and projects that celebrate the beauty of Arabic calligraphy, bridging its rich history with its future potential."

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