25/09/2023 Charity and humanitarian work | Mariam Ali Khamis Al Mansoori
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We are now going through a huge generational shift. By 2024, the youngest members of the post-World War II generation will reach the age of sixty. While this generation was not raised or exposed to social media at an early age, many of them have become more dependent on it as the pandemic has transformed the way we use digital media. The generations that follow (Generation X, Millennials, and Generation Z) tend to have increasing expectations that they can live their lives by relying heavily on the internet, often via social media. The most prominent future directions of social media ar
The economy of Constructors is in an upward trend and is not expected to disappear. It has been merging in double size since 2019, and the creators still offer one of the best opportunities for actors to reach and interact with new audiences periodically. Focusing on the development of the entity's strategy for future influencers and partners can be one of the ways to make the most of the available resources. Brands are budgeting for collaborations with creators and influencers in 2023, leaving influencers more time to collaborate on the issues they care about.
While Generation X and millennials routinely use search engines to find the information they need, Generation Z turns to social media. Social media platforms are not designed as search engines, but they all have a search bar. Increasingly, users are turning to social media to find answers to their questions. This is important for charities for several reasons. Firstly, as experts on a particular issue, charities can be recognized sources of information for their groups and for the wider user base. Secondly, social research can help people who may need the support of associations to find them.
Financial conditions are already affecting philanthropists, and many of them will face difficult decisions on budget reduction. You should be prepared to think strategically about the presence of the entity on social media, where the least platforms should be well activated, reuse and adopt a methodology and a campaign that will help cope with resource decline.
In the coming years, artificial intelligence will influence content creation in various fields, and this includes social media. From 2018 to 2020, the use of artificial intelligence in marketing increased from 29% to 84%. This is an increase of 184%. The social media AI market was also estimated to be worth USD 815 million in 2020. By 2026, it is expected to reach 3,715 million dollars.
Artificial intelligence is not a substitute for humans, but it can help streamline workflows, generate ideas, and determine what the audience is looking forin terms of content. With the rapid adoption of artificial intelligence by marketing, tools for marketers will be created and improved quickly. Therefore, entities should be alert to new use cases of artificial intelligence and be ready to think creatively about how artificial intelligence can be used in the field of charitable entities.
The average person on an average day spends 34 minutes communicating and interacting in person, and this means that people spend much more time on TikTok than on social communication in reality. Now is the time to hire a TikTok expert or maybe any Generation Z board member who can lend a hand. Since charities are already in a success mode, according to the TikTok report itself. That's because more than 40% of TikTok users said brands should lift their "spirits" to motivate them to give up their hard-earned money.
The charities raised USD 1.77 through the Facebook platform for every USD 100 raised through other online channels. Charities can request donations by adding a "Donate Now" button as a call to action when posting on Facebook, allowing their audience to donate to a specific crowdfunding campaign. Users can also request donations from their friends and family from their personal accounts to selected charities. Recently Instagram has launched a new feature through which users can add donation stickers to Instagram Stories.
It's not just big brands that are adopting live streaming as part of their social media strategy - there are many charities that are doing it too. For example, the RNLI Association held a live question-and-answer session with rescue boat volunteers, and the Blue Cross broadcast live from inside their cat shelter. For others, there are many different things that can be considered for live streaming:
O opening of a new facility or center
O interviews with beneficiaries, key stakeholders or volunteers
o other events, workshops, or sessions that the charity may hold
o an opportunity to ask questions to an expert to stimulate donations - for example, a marathon runner, a professional baker or a fashion expert.
Social media can contribute to facilitating the process of paying Zakat funds by creating electronic platforms for collecting donations and directing them to the deserving. Special applications may be developed for this purpose that allow individuals and organizations to donate easily and safely. It is also possible to develop smart phone applications specialized in zakat, which allow Muslims to calculate the amount of Zakat due and guide them in how to distribute it based on the provisions of Islamic law.
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