Steve Jobs:
chooses the name ‘Apple’ to be ahead
of ‘Atari’ in the phone book
I
t was the tumultuous life led by Steve Jobs that enabled him to spark
revolutions in six different industries around the world such as per-
sonal computers, animation movies, music, phones, tablet computers,
digital publishing, as well as the revolution he caused in the application-
based digital content market. Therefore, we may consider his apple, the
logo of Apple Inc., to be the third apple to change the world after Adam’s
and that which led Newton to gravity law.
Many books were published about Steve
Job including a 626 page book by Walter
Isaacson, the managing editor of Time
Magazine and the former chairman and
CEO of CNN, a book by Leander Kahn-
ey titled “Inside Steve’s Brain” and other
publications which we summarize in a
number of consecutive parts.
Pong Video Game
One day, Nolan Bushnell decided to de-
velop a single-player version of Pong. He
called Jobs into his office and asked him
to design it. He told him there would be a
bonus for every chip fewer than fifty that
he used. Bushnell knew Jobs was not a
great engineer, but he assumed he would
recruit his friend Wozniak. Jobs agreed
(Part Five)
Book
