The Ministry of Labour has the fastest-growing
governmental Facebook pages in the UAE.
The findings were made in a recent statistics
research prepared by Socialbakers, a social
media analytics company that grades gov-
ernment social media accounts based on the
number of people who interact with them.
The average number of likes MOL’s Facebook
page received in one week reached 4900
likes.
Socialbakers reported that the ministry also
attained fourth place with highest total num-
ber of likes on Facebook when compared to
other ministries and federal agencies at the
state level. The MoL has received more than
188,000 likes since it’s verification by the Tele-
communications Regulatory Authority back in
2014.
The ministry had answered more than 2,500
inquiries during 2014 using its Facebook
page.
MOL
has fastest growing
government Facebook page
Etihad Air
promotes its planes and new crew
uniform via social media channels
Etihad Airways’ social media campaign
to launch its first Airbus A380 and Boeing
787 aircraft, along with its new cabin crew
uniform, generated astounding results
and proved to be a huge success among
the airline’s fans.
Running on multiple social media chan-
nels, the campaign gained over 70 mil-
lion impressions across Etihad Airways’
brand related hashtags within the first 48
hours of the launch, resulting in a signifi-
cant increase in the airline’s online brand
awareness.
Awareness reached new heights with
the #Etihad and #Reimagined hashtag
combination being the most popular, with
more than 22 million impressions. This
was followed by the combination of the
#Etihad and #Fashion hashtag gaining
over two million impressions.
Overall conversation response on social
media was positive, with unprecedented
support received from the online commu-
nity excited about the airline’s launch of
its new style and image.
The fashion-shoot images were also im-
mensely successful on Etihad Airways’
Facebook page, with the main group shot
collecting more than 18,000 ‘likes’, 1,200
‘shares’ and around 600 comments.
27
February
2015
