Book
Apple dismisses Jobs
Steve Jobs:
I was sad when
Mike Markkula abandoned me
Many books were published about Steve
Jobs including a 626-page book by Wal-
ter Isaacson, the managing editor of Time
Magazine and the former chairman and
CEO of CNN, a book by Leander Kahney
titled “Inside Steve’s Brain” and other pub-
lications which we summarize in a number
of consecutive parts.
Lisa Computer …
John Koch, former HP engineer was the
project manager of Lisa computer. How-
ever, Jobs decided suddenly to manage
it and exclude Koch. He started to deal
directly with Atkinson Whitsler to execute
his ideas, particularly the idea of design-
ing a graphic interface for Lisa computer.
But a dispute arose because of the screen
background which Atkinson wanted to be
(non-dark) and white to enable a feature
called “what you see is what you get”,
i.e. what you see on the screen is exactly
what you will print.
The hardware team rejected and objected
to this idea as it will force them to use less
fixed phosphor, making it much brighter.
Atkinson asked for Jobs’ help who gave
him much support as he was good in as-
sessing the responses of others and was
able to know whether the engineers were
taking a defensive stance or they were
just unconfident.
Atkinson made impressive achievements
such as enabling the integration of bottom
windows and movement of windows on
the screen such as shuffling papers on a
desk as well as enabling bottom windows
to be showing or hidden while moving the
upper windows.
The Moving Mouse
Steve jobs was extremely persistent
about making everything on the screen
user-friendly. This made them change the
mouse to move in any direction, some-
thing that required using a moving ball in-
stead of the usual wheels. One of the en-
I
t was the tumultuous life led by Steve Jobs that enabled him to spark revolutions in six different
industries around the world such as personal computers, animation movies, music, phones, tablet
computers, digital publishing, as well as the revolution he caused in the application-based digital
content market. Therefore, we may consider his apple, the logo of Apple Inc., to be the third apple to
change the world after Adam’s and that which led Newton to gravity law.
Apple’s mar-
ket value
rises from
USD
5,309
(Episode Ten)
