The eCommerce licence from Abu Dhabi Department of Economic Development (ADDED) allows entrepreneurs to add their online trade activities to their existing licences, or obtain a new licence to conduct business through websites and social media networks.

Owners of electronic trade licences can use the eCommerce mark (eTajer) and a serial number for the licence in order to use it during the promotion of products.

Launched in 2017, Tajer Abu Dhabi was restricted only to UAE nationals for 100 business activities that didn’t need a physical presence.

In 2018, ADDED expanded the licence package to include all GCC nationals and UAE residents under three legal forms:

• establishment for Emiratis and GCC nationals
• one-person company for Emiratis and GCC nationals
• limited liability company for residents in partnership with Emiratis.

It also raised the number of eligible activities covered by the licence to 1057. All are exempt from having a physical presence or an office.