personalised-and-cohesive-user-experience
The UAE’s 'Design Language System’ (DLS)
The 'Design Language System' (DLS) is a comprehensive guide developed by the UAE Government to assist federal government entities (FGEs) in planning and organising the content of their website with simplicity and creativity. The system is designed to help FGEs establish a consistent visual identity and user experience across all their websites, promoting brand recognition and enhancing user trust.
The design system has been created after extensive research and analysis of user behaviour, as well as industry best practices. The guidelines, applications and components outlined in the design system follow a consistent format. They include component sizes and tone of voice, ensuring that all websites and digital platforms have a unified look and feel.
A design system created by the user for the user
The design system is user-centric, created based on research and information collected from in-depth studies on user behaviour and benchmarking of best practices.
We used the indirect participation of users. We learn from their interaction through tools such as app dynamics. We leverage data-driven modeling tools and scientific simulations to make decisions in web designing.
The government benefits from historical and real-time data, artificial intelligence algorithms, and forecasting to obtain more accurate future information to enhance policymaking and decision-making processes.
Providing an analytics platform as a digital government marketplace service enables government entities to employ the analytics platform on the back-end and front-end systems, which allows for faster error prediction and response and strategic budget planning for service improvement and service design enhancement, based on the digital signature and preferences of the service user, while considering the avoidance of personalization issues and information barriers (Filter Bubbles). This leads to a seamless and predictive government.
The design system is designed to address common usability issues encountered during website usage and provides practical solutions to help entities achieve high levels of user satisfaction. The design system is tailored to meet the needs of the end-users, making it a valuable resource for creating user-friendly interfaces.
Learn about the design system with these guidelines and use these components or templates to create a website.
Personalised dashboard
UAE government portals are designed to provide easy and convenient access to a wide range of government services and information. One of the key features of the portal is the ability for users to customise and personalise their experience, making it more efficient and user-friendly. A personalised dashboard is available to users, which enables them to access, store, and review their data, interactions and transactions within the portal.
Specific service transactions initiated through the portal can be saved and accessed later. Users can customise or personalise the portal to mark their favorite or most used online services.
Updated on:
05 Nov 2025
