The Digital Government Indicators and Enablers Guidelines 2021 (PDF in Arabic, 2.5MB), recommends government entities to have an account on various social media platforms to promote its services via marketing campaigns. Marketing services on social media platforms is the main element of the public service awareness (3^rd indicator of digital government enablers). The guideline gives importance to the number of social media accounts an entity uses and the extent to which it engages with its customers, for measuring the entity’s efforts in using social media to spread awareness of its digital services.

Hence, having a social media account by a government entity in the UAE is one of the indicators of digital maturity standards, and is taken into account when evaluating the digital maturity level of entities every year.

Visit the website of the respective government entity to find links to its accounts on social media.

Here are some examples of significant social media accounts in the UAE: