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25% foreseen growth in
household smart technology
in 2015
Household smart technology has
grown between 20%-25% in 2014 in
the UAE market, according to a survey
by Eurostar Group.
Eurostar Group expects household
smart technology to grow by the same
rate this year. This growth is coupled
by growing consumer awareness, in-
crease in their needs and aspirations
and urban development that relies to-
day on higher luxurious standards to
attract buyers.
Youssef Saidi, the Group Chief Operat-
ing Officer (COO), said that household
smart technology and the integrated
system of devices and their operating
systems have emerged in the global
and domestic markets nearly six years
ago. Such technology was initially per-
ceived by only a few, yet it is achieving
its full potential today.
He further added that household smart
technology has particularly grown over
the past two years along with the increas-
ing use of smartphones, tablets and
smart household devices by consumers.
This led them search for a system
that is compatible with their
smart devices, hence, the
focus on smart house-
hold technology. He expects
household smart technology
to grow by 100% over the
coming three years in the do-
mestic market and the GCC in general.
Al Saidi pointed out that since telecom-
munications providers in the UAE (du
and Etisalat) have become also provid-
ers of such technology and services,
this has contributed in the remarkable
growth of such technology in the UAE
market. Real estate developers have
also sought to include such technol-
ogy in the residential units offered in
the market as a type of luxury to attract
buyers. It is no surprise then that this
technology has grown by 25% over the
past year and is expected to achieve a
similar growth rate this year.
He said that the concept of smart
homes and compatible devices needs
to be further promoted among consum-
ers. He noted that a large percentage
of customers have opted for smart
devices rather than traditional satel-
lite broadcasting equipment, as they
provide new services such as con-
tent
recording,
displaying
more than
one channel
and allowing
operation on
multiple de-
vices.
Report