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50%
40% of Gi-
tex Shop-
per Spring
2015 sales
are smart-
phones
Ajay Pathak, the General Manager – Mo-
bility & Solutions, Jumbo Electronics said
that middle-income consumers make up
the largest customer base in the UAE
market. He pointed out that this applies to
all sectors.
According to Ajay, high-priced smart-
phones costing over 1500 AED represent
only 10%-20% of sales. He pointed out
that the high number of sold average-
priced units led major manufacturers to
diversify their products in this category, in-
cluding Samsung, HTC and Huawei.
Neelesh Bhatnagar, Chief Executive Offi-
cer, Emax Electronics said that the aver-
age-priced smartphone sales dominance
showed clearly in Gitex Shopper Spring
2015; smartphone sales amounted to
40% of its total sales, and average-priced
smartphones amounted to 60% of such
sales.
He pointed out that the local market saw
the introduction of 7-10 new manufactur-
er brands last year, the majority of which
achieved a success and growth in their
sales, including Obi, Fly, Infix and WiGo,
all of which cost 800 AED and lower.
These mobile units feature the latest tech-
nology such as being 4G compatible, run-
ning two mobile phone lines and having
high-resolution cameras.
Mahesh Chotrani, president of Jacky’s
Electronics grouped phone sales accord-
ing to price. He said that average-priced
phones with prices ranging between
150-350 USD account for 55% of market
share. High-priced units with prices ex-
ceeding 350 USD account for 20% of the
Average priced smartphones ranging between 300-600 AED made
up 50% of sales in the UAE market in the first quarter of 2015, ac-
cording to electronics distributers and sellers. This category of
phones raised the monthly average of phone sales in the UAE
from 500,000 units in 2014 to 600,000 units in the first quarter
of 2015. This category alone, especially with prices ranging be-
tween 300-600 AED, represented 80% of this growth.
80% growth in Q12015 .. average priced
phones driven by emergence of
new companies
Report