Positioning Emirati women as inspiring role models for women globally
The "Mother of the Nation’s 50:50 Vision" is a new chapter of the unwavering national commitment to empowering Emirati women. The vision is anchored on a proud legacy spanning over fifty years of generous giving and outstanding achievements, under the leadership of Her Highness Sheikha Fatima bint Mubarak, Mother of the Nation, Chairwoman of the General Women's Union (GWU), President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF).
The start of the ambitious journey dates back to the establishment of the General Women's Union in 1975, which undertook the role of consolidating women’s role in the UAE as partners in development, fundamental pillars in building society, and soft and effective representatives of the country globally.
"Mother of the Nation’s 50:50 Vision" is not only a strategic framework; it is also a vibrant example of Her Highness Mother of the Nation’s mindset leading her efforts towards empowering Emirati women, positioning them as a key catalyst in the transformations unfolding in the UAE and the world.
The newly announced vision highlights the national ambition for the UAE’s women to become global role models of influence and inspiration. It advocates for a development beyond borders, building partnerships, engaging in actions, and fostering innovation, to ensure Emirati women are a core component of the future. It is a steady, confident walk toward the 2075 milestone, all in line with the aspirations of the UAE Centennial 2071.
The vision is anchored on three key objectives:
Key Pillars:
• Family and national identity
• Governance and strategies
• International developmental partnerships.
Objectives and sub-objectives:
A comprehensive and sustainable good quality of life for women.
A flexible national ecosystem for good governance of women’s affairs.
Equal Opportunities
Women-led innovation
Female leaders in future-oriented sectors
High-level international female representation for the UAE.
International women's platforms based in the UAE
Pioneering women affairs policies
International partnerships to empower women
Women and international decision-making
Globally influential Emirati women
Based on this vision, the General Women's Union is tasked with leading the efforts to coordinate and integrate women's policies and strategies, in addition to monitoring their implementation in cooperation with federal and local government agencies, the private sector, and civil society institutions. It is also tasked with ensuring that the vision's goals are achieved and the UAE's international commitments related to women's empowerment are fulfilled.
The General Women's Union will remain a core engine for Emirati women's empowerment journey, ensuring the sustainability of their role as active partners in development and leading global role models until the year 2075 and beyond.
15 Oct 2025