U-Ask

U-Ask is the UAE Government’s AI-powered conversational assistant designed to simplify access to government information and services through natural language. 
U-Ask
U.Ask

U-Ask

U-Ask is the UAE Government’s AI-powered conversational assistant designed to simplify access to government information and services through natural language. 

 U-Ask represents a shift from a traditional method of delivery of digital services based on websites and applications to a more intuitive and conversational model powered by artificial intelligence.  It reduces complexity, saves time, and enhances accessibility by meeting users on platforms they already use.

 

The platform is built on an integrated system of government digital enablers, including digital authentication through UAE Pass and smart system integration using APIs. This enables government entities to deliver a more personalised and proactive information and services that adapt to users’ needs in real time; thus, improving customer experience and quality of life.

 

It places special focus on supporting groups such as senior citizens and people of determination, by providing easier and more flexible communication channels through text, voice and video. This helps users access services and complete government transactions more easily while promoting inclusive digital services for all members of society.

 

U-Ask also serves as a national digital enabler that strengthens government integration, supports the Whole-of-Government (WoG) approach, and reinforces the UAE’s position as a global leader in digital transformation and government innovation.

 

U-Ask leverages advanced AI technologies, including large language models, to understand users’ intent and deliver accurate, context aware responses. It enables the users to ask questions easily and receive instant, accurate responses, while seamlessly getting guided to relevant services. The system communicates in Arabic and English, and can translate responses into more than 30 languages to support a wide range of users, including people outside the UAE. 

The platform is continuously evolving to adopt the latest advancements in AI, enhancing performance, personalisation and user experience. 

Strategic objectives

The strategic objectives of U-Ask are to:

  1. enhance the adoption and use of government digital enablers and services
  2. facilitate proactive access to government services through common digital channels
  3. leverage generative AI to deliver smart and proactive services
  4. enable a more natural and user-friendly conversational experience
  5. provide a simpler, smoother and more integrated government experience, while supporting service delivery through text, voice and video
  6. enable government entities to deliver their services through a unified digital platform 
  7. support digital government objectives and strengthening the UAE’s global competitiveness. 

Core capabilities

Following are the core capabilities of U-Ask:

  1. AI-driven interactions - understands user intent and delivers personalised, accurate responses
  2. Scalable architecture - designed to support high volumes of users efficiently
  3. Configurable services - provides a digital experience based on proactive services, personalisation and understanding user context
  4. Agent-based orchestration - delivers services through intelligent AI agents working together seamlessly fulfill user requests
  5. Seamless integration – provides seamless integration with government digital enablers and UAE PASS.

Impact and achivements

U-Ask has significantly contributed to the UAE’s digital transformation by reducing reliance on physical service centres. Through digital government initiatives such as U-Ask, the UAE has significantly reduced the need for physical service visits, contributing to an estimated 11 million fewer customer visits to service centres as.

 

The initiative strengthens the UAE’s global leadership in AI-driven government services and supports the achievement of ’We the UAE 2031’ vision. It also enhances service accessibility for all users.

Expected impact

U-Ask is expected to create an impact by:

  1. reducing reliance on traditional service centres
  2. increasing customer satisfaction and improving ease of access to services
  3. enhancing digital inclusion for all segments of society
  4. supporting the shift towards a smarter, more proactive digital government
  5. strengthening the UAE’s global leadership in AI-powered government services
  6. enabling government entities to deliver integrated and connected services through a unified platform
  7. improving operational efficiency and the quality of digital government services
  8. contributing to the achievement of ‘We the UAE 2031’ vision. 

Recognitions

U-Ask received the esteemed Gartner Eye on Innovation Award for Government, recognising its exceptional role in driving digital excellence across the public sector.

United Nations ESCWA commended the ‘Ask Us’ initiative and published it as a global best practice.

Roadmap

The roadmap of U-Ask entails:

  1. extending it to additional interactive channels to enhance access to government information and services through multiple interaction methods, including voice and video
  2. expanding service coverage across all government entities
  3. enabling fully automated end-to-end service transactions
  4. delivering more proactive and personalised services using advanced AI
  5. strengthening infrastructure through AI Hub and next generation digital platforms. 

 

Read more: 

Press release - TDRA provides generative ai on government portals aligned with DLS 2.0

Updated on:

04 Jun 2026