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Amena Al Badwawi
Journalist opinion
Google… the innovator is the survivor
Whilefollowinguponeofthemostinfluential
characteristics on the social networks, a
Saudi lady named Afnan Albatel, it attracted
my attention her invitation to the viewers to
the necessity to include hatch tag (#) below
each picture they upload on Instagram in
particular. She justified it that it she faces
a lot of difficulty to reach to the digital and
updated Arabic information while searching
the results on Google.
I realise that the search engine has become
our permanent companion and its
contributions include two trillion search
operations annually, 100 billion monthly,
2.3 million per second. Despite that the
acceleration of the effect and the increase in
the needs and developments, the revolution
of ideas, dreams and visionsmotivatesme to
submit a groupof necessitating legal insights
and inquiries on two sides.
The first side is about the search engines and
its nature:
Is it possible that Google search engine is
only a gate to verify the spellingmistakes and
gateway to correct the links of the websites?
Is it possible that explore the characteristics
available on Instagram and Hatch tag is the
first and new gate of search for the future
generations?
The second side is concentrated on the
inquiries regarding the quality of the digital
Arab content and its quantity:
What are the search forms in the future
hypothetical worlds and the ways to show
results? Is it going to be an introduction
to a completely new image of it since it is
nowadays only written texts? What is the
quality of the digital Arab content that will
be shown by the dominating search engines
or Google as primary results in the next
periods? How much correct is the existing
digital Arabic content?
From my personal point of view, the
revolution of the innovations and the studies
of theusers’ experiment didnot reachGoogle
which dominates the search engines market
in the hypothetical worlds. I am sure that
the services that are available for us as users
until this day are nothing but the results of a
net institutional thinking results and not the
outcome of the user thinking.
The evidence on this point is that the
company did not provide yet a personal
search engine for every user and simple
control panel. I admit that what I find as a
result satisfies me because I would like to
share my friendly search with one touch.
It must be reminded that the ability on
innovation and the lack of flexibility and
imagination in facing the challenges has
caused the death of huge companies and
services in the world of technology and
social networks. It is the search operation
that should be done by Google itself outside
the familiar scope in order to reach to the
electronic genetic jump that guarantees
the sustainability and competitiveness. The
survival is not for the fittest … it is for themost
innovative.