The power of social media

Social networking sites are considered the most widespread on the Internet in modern times, encouraging Internet surfers from all over the world to the growing demand for them, where he finds behold many an important means of growing and docking between the communities, and bring the concepts and visions with the other, and since its appearance and the controversy began did not end on its impact, and whether they have a positive effect, or vice versa, and whether the Arab media are able to keep pace with progress in the scientific field of communication, and to what extent has succeeded in harnessing the traditional means and means of social communication, or so-called new media in support of its mission.

What distinguishes these means, which has become Talk time it airs news around the clock, whether fact or malicious rumors where he became the day closest to the recipient because it 'presence on his mobile all the time, which is connected to it whenever he wanted, which is no longer a secret to anyone, the proof is that many of the traditional media headed towards the recipient of this section, including newspapers, which have become broadcast news on its website in conjunction with social media, and also went to means more technology while connected printed with "RQ Code" the news and can transport the reader in less than minutes to the website through any smart phone, to be able to follow the news by reading the details of the explanatory video, or a detailed infographic.

We also find on the other side there are those who use those means passively by provoking rumors and disputes in a number of regions of the world, which confirms that the means of social communication and two-sided negative and positive in terms of allowing space for everyone involved to express an opinion in which he is a free media is free of restrictions and censorship, where everyone can express their views absolutely free, unlike traditional media.

And contributed to the new media in the creation of the so-called journalist citizen, every person is able to interact with the news, transportation and documented in writing, image and video, which contributed to the increase in the speed of spread the word and move, which prompted the satellite channels and the media Readable transport it, where the citizen has all of its holdings media institutions, the tools of the Internet, this is a challenge for traditional media, no longer the citizen recipients only, but a partner in the communication media industry.

It revealed statistics in a report launched by the «governance and innovation program» at the Mohammed bin Rashid School of Government in collaboration with the Dubai Press Club Arab Media Forum, to 71 million of the 135 million Internet users in the Arab world are using social media, and this confirms the power of social media big the traditional media, the continuous growing of the role of social media in various aspects of life of the Arab citizen.

And it .. the traditional media is required to keep pace with the evolution of communication tools without prejudice to the real content of the message media so that they remain reliable news source, the role of the media is not limited to the news, but edited professionally, thoroughly and place it in its proper perspective and ask supported substantiated and figures and assertions by officials and specialists, Therefore, considering these as tools to complement the role of the media people and the means to master the arts deal with him on the face, which serves their goals and fulfill their duties media to the fullest.

Mariam Almajar

Ministry of Infrastructural Development