remaining loyal to the UAE and serving as a role model of the Emirati values and traditions in the digital world
best representing the UAE and promoting its reputation in the digital world
respecting others, their privacy and intellectual rights and refraining from bullying them or harming their digital identity
using the digital world to enhance your skills and keeping abreast of change in line with the UAE’s vision
promoting the values of solidarity, compassion and positivity and using social media wisely
protecting personal information and privacy of others
making sure the content you are sharing or receiving is credible and always using reliable sources
being responsible in the digital world and abiding by its rules and regulations
contributing to eliminating any content that is inconsistent with ethics and human values
maintaining physical and mental health by balancing between real and digital worlds.
10 guidelines for social media users in the UAE
On 23 October 2019, H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai tweeted a list of 10 guidelines that Emiratis should observe when using social media. The list encourages Emiratis who represent their country online to reflect the Founding Father Sheikh Zayed bin Sultan Al Nahyan’s image and ethics, the UAE’s accomplishments and humanitarian initiatives, values of modesty, goodness, openness and love for others, a self-confident personality who accepts diversity, is prepared for the uncertainties of future positively and admires his nation.
The guidelines follow the Letter of the New Season issued by Sheikh Mohammed to citizens and residents in the UAE on 31 August 2018. One of the themes in the letter is a strict warning against stirring up chaos on social media and jeopardizing the image and the reputation of the UAE.