The Unified Industrial Brand Identity under the slogan ‘Make it in the Emirates’ was launched as an extension of the UAE Nation Brand. ‘Make it in the Emirates’ is the first campaign of its kind in the UAE that encourages local and international investors, innovators and developers to benefit from the facilities and incentives offered by the country’s industrial sector, and to fulfil their ambitions of developing, manufacturing and exporting their products.
The Unified Industrial Brand Identity supports the diversification of the national industrial base, and contributes to positioning the country as an incubator of innovation and creativity. Ultimately, every product made in UAE will comply with the highest international quality standards and have its rightful place among the best international products.
The new campaign stems from a vision based on distinction, uniqueness and the efforts to build the credentials of UAE products by enhancing their quality and global competitiveness. Ultimately, every product made in UAE will comply with the highest international quality standards and have its rightful place among the best international products.
Just as the UAE Nation Brand seeks to share the UAE’s story with the world as a pioneer in sustainable development, the Unified Industrial Brand Identity aims to develop UAE products within an attractive industrial sector that has limitless potential for growth, and establish the sector as an integral part of the UAE’s unique success story and a key contributor to the country’s development journey.
The Unified Industrial Brand Identity aims to create a sense of pride in locally made products, so that the ‘Made in UAE’ label on a product motivates people around the world to buy it for its superior quality.
The new Identity seeks to build trust in UAE products by setting stringent production standards that ensure the highest levels of excellence, efficiency and quality, ranking them among similar reputable global products, if not better. It also encourages the UAE’s highly diversified business sector to move towards industrial projects and contribute to the development of local industries across the country.
The Unified Industrial Identity promotes the adoption of the ‘manufacturer mentality’ among the UAE’s business community – including citizens, residents and foreign investors – based on the culture of possibilities that enables any innovative idea to be translated into reality. The manufacturer is adventurous, thinks outside the box and is willing to seize any available opportunity to invest in the industrial sector while benefiting from the UAE’s conducive investment environment and strategic location.
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Read about The UAE Industrial Strategy "Operation 300bn"
Read the Unified Industrial Brand Identity guidelines.
Updated on 24 Mar 2021