The UAE was ranked the 10th globally for the second consecutive year in the Global Soft Power Index - 2024, which is compiled by research and analysis firm Brand Finance.
The UAE was ranked the 10th globally for the second consecutive year in the Global Soft Power Index-2024, which is compiled by the research and analysis firm, Brand Finance. The UAE has made significant strides in the Brand Finance Soft Power Index over the years, indicating consistency in maintaining its influence and reputation on the global stage.
The UAE’s rank in 2024 is as follows:
The Brand Finance report covered 55 main and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on matters including the investment environment, products and services, living, working, studying, and visiting.
The Brand Finance Soft Power Index provides a comprehensive assessment of countries' soft power influence globally. The index surveyed more than 170,000 people from the 193 member states of the United Nations.
Importance of the Global Soft Power Index
Understanding Soft Power is crucial as it shapes global perceptions, influences diplomatic relations, and drives economic prosperity. As the world’s most comprehensive research study on perceptions of nation brands, the Global Soft Power Index analyses all 193 member states of the United Nations. It offers invaluable insights into dimensions of countries' attractiveness for investment, commerce, employment, education, and tourism.
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