Global Soft Power Index

The UAE was ranked the 10th globally for the second consecutive year in the Global Soft Power Index 2026, which is compiled by research and analysis firm Brand Finance.

Global Soft Power Index
U.Ask

global-soft-power-index

The UAE was ranked the 10th globally in the Global Soft Power Index-2026, which is compiled by the research and analysis firm, Brand Finance. The UAE has made significant strides in the Brand Finance Soft Power Index over the years, indicating consistency in maintaining its influence and reputation on the global stage.

This reflects the continued expansion of the UAE’s international presence and influence, reinforcing its position as a trusted and reliable global partner. The Global Soft Power Index is based on a comprehensive assessment of 193 countries, drawing on insights from more than 150,000 respondents worldwide, including business leaders, policy makers and opinion shapers. The index measures countries’ influence across a broad set of criteria encompassing the economy, governance, international relations, media, education, technology and sustainability.

The UAE’s rank in the key and sub-pillars is as follows:

  1. 2nd globally in ’Generosity’ 
  2. 3rd globally in ‘Easy to do business in and with’ 
  3. 3rd globally in ‘Future growth potential’ 
  4. 7th globally in ‘Strong and stable economy’ 
  5. 8th globally in ‘Influential in diplomatic circles’ 
  6. 8th globally in ‘Influence’ 
  7. 8th globally in ‘Advanced technology and innovation’ 
  8. 9th globally in ‘International relations’ 
  9. 10th globally in ‘Invests in space exploration’ 
  10. 10th globally in ‘Business and trade’ 
  11. 11th globally in ‘Internationally admired government leaders’. 

Importance of the Global Soft Power Index

Understanding Soft Power is crucial as it shapes global perceptions, influences diplomatic relations, and drives economic prosperity. As the world’s most comprehensive research study on perceptions of nation brands, the Global Soft Power Index analyses all 193 member states of the United Nations. It offers invaluable insights into dimensions of countries' attractiveness for investment, commerce, employment, education, and tourism.

Useful links:


Updated on:

19 Oct 2026