Goal of the UAE national brand

The UAE Nation Brand is a national project to design and create a logo that will represent the country to the world, highlight its authentic identity and strengthen its positive image regionally and internationally. The new logo of the UAE aims to:

• share the UAE's inspiring story of constant development in the face of challenges
• highlight the UAE’s unique identity and strengthen its long-standing positive image
• cement the UAE's position on the global map as an influential country of regional and global prominence
• share the UAE's exceptional experience of constant learning, growth and development
• highlight aspects of UAE's vision that adopts the culture of possibilities in all areas of life
• build and solidify the national pride within the Emirati society and turn Emiratis into passionate ambassadors of their country’s story.

Voting for the logo

In November 2019, 49 Emiratis from across the seven emirates designed three logos that would best reflect the goals of the UAE’s new brand. On 17 December 2019, in a tweet, H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai invited people from the UAE and across the world to vote for the logo that they think will best represent the UAE for the next 50 years.

The UAE promised that for every vote that would be cast, it would plant a tree in most areas of the world that are affected by climate change. The voting was on from 17 to 31 December 2019 through the official website of the UAE Nation Brand. 10.6 million people from 185 countries voted in the branding campaign. The winning logo is set to be declared on Wednesday 8 January 2020. Read more about the goals of the new UAE logo.

The selected logo

The ‘7 Lines’ logo

Seven lines rise up tall with momentum, optimism and dynamism as a tribute to the seven bold founding leaders who shaped the Emirates and united their people’s aspirations under one flag. The seven lines shape the map of the Emirates with the colours of the UAE’s flag and represent the future-focused leaders of the seven emirates who are united towards the country’s growth and are driven by persistence and resilience in the face of challenges.

The lines, vibrant in colour, reflect the UAE’s ongoing journey of development which is driven by progress, innovation, excellence and boundless aspirations, and the unflinching belief that nothing is impossible to those who are determined to make their dreams a reality.