In October 2017, the UAE Cabinet adopted the Government Communication Strategy 2017-2021. The strategy includes a set of strategic objectives and national priorities to achieve optimal communication system for federal entities.
The five-year communication strategy will adopt ideas and initiatives to advance the two-way communication channel between the government and the society, which will in turn enhance the overall government performance and decision-making.
The success of the strategy will depend on government entities, the private sector, media outlets, the general public and social media users.
The strategy aims to:
- support the objectives of National Agenda and Vision 2021
- enhance communication between the government and all sectors
- lead an effective management of the government's image on various communication platforms
- instil patriotic values
- enhance ties with media outlets.
Read news coverage relating to Government Communication Strategy 2017-2021 on WAM and The National.
Updated on 16 Jan 2020