The 04 Platform is a unified interactive platform that connects Dubai Government and its customers. The platform enables customers to submit suggestions, comments and complaints in three steps via an omnichannel experience.

The 04 Platform aligns with Dubai’s ‘360 Services’ policy, which places customers at the heart of the process of developing government services and provides them with a unified platform to voice their opinions, offer suggestions and raise any challenges or complaints.

More than 40 government entities participate in the 04 Platform to create an innovative customer interface for all citizens, residents and even visitors.

Customers can submit their feedback in just three simple steps: visiting the website (04.gov.ae), selecting the feedback category, and receiving a reference number for tracking and follow-up on their queries. The system also supports submission via WhatsApp for Business, where users can add 6005-0005-5 as a contact and message directly to provide their feedback.