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MGOVMAGAZINE
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A 4.3 percent increase
Global sales of smartphones totaled 344
million units in second quarter of 2016
According to a recent research by Gartner,
Inc, global sales of smartphones to end
users totaled 344 million units in the
second quarter of 2016, a 4.3% increase
over the same period in 2015.
Overall sales of mobile phones went down
by 0.5% with only five vendors from the
top 10 showing growth, among themwere
four Chinese manufacturers (Huawei,
Oppo, Xiaomi and BBK Communication
Equipment) and South Korea›s Samsung.
All mature markets, except Japan, saw
slowing demand for smartphones leading
to a decline in sales of 4.9 percent. In
contrast, all emerging regions, except
Latin America, saw growth, which led to
smartphone sales growing by 9.9 percent.
Inthesecondquarterof 2016, Samsunghad
nearly 10 percent more market share than
Apple. Samsung saw sales of its Galaxy A
and Galaxy J series smartphones compete
strongly with Chinese manufacturers. Its
new smartphone portfolio also helped
Samsung win back share it recently lost in
emerging markets.
Apple continued its downward trend with
a decline of 7.7 percent in the second
quarter of 2016. Apple sales declined in
North America (its biggest market) as
well as in Western Europe. However,
it witnessed its worst sales decline in
Greater China and mature Asia/Pacific
regions, where sales declined 26 percent.
Apple had its best performance in Eurasia,
Sub-Saharan Africa and Eastern Europe
regions in the second quarter of 2016,
where iPhone sales grew more than 95
percent year on year.
Among the top five smartphone vendors,
Oppo exhibited the highest growth in the
second quarter of 2016 at 129 percent. This
is due to strong sales of its R9 handset in
China and overseas.
In terms of the smartphone operating
system (OS) market, Android regained
share over iOSto achieve an 86 percent
share (see Table 2) in the second quarter
of 2016.
Android›s performance continued to
come from demand for mid- to lower-end
smartphones from emerging markets, but
also from premium smartphones, which
recorded a 6.5 percent increase in the
second quarter of 2016.