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Photography enthusiasts are now able to
create and share moving photos on their
phones with one easy tap and create an
engaging new visual medium to stand
alongside photos and videos through
using the Polaroid Swing app.
The Polaroid Swing app is the result of
a partnership between the venerable
Polaroid brand and a Silicon Valley tech
startup chaired by Twitter co-founder Biz
Stone.
Launching the new app, Polaroid aims to
bring back its glory days. Before everyone
had a digital camera tucked inside their
mobile phone, before the duck-faced
selfies and sepia-tonedfilters of Instagram,
before Flickr and Periscope and Snapchat,
there was Polaroid.
From 1948 to the early 2000s, that name
was synonymous with “instant visual
gratification”. Wait 60 seconds, and the
photo you just snapped would appear
magically before your eyes.
Now a pair of British entrepreneurs,
Tommy Stadlen and Frederick Blackford,
are hoping to bring some of that magic
back, this time as an iPhone app. Polaroid
Swing, available Tuesday from the iTunes
App Store, allows users to take “moving
photos” with their phone, creating 3D
images that appear to move as you swipe
your fingers across them.
The decision to create a start-up built
around the Polaroid name stems from
a deep reverence for the history and
significance of the brand, said Stadlen.
The Polaroid One-Step Camera, made
in 1977, is number 27 on Time’s Most
Influential Gadgets of All Time. At one
point, the company estimated that half of
all US households owned a camera made
by Polaroid.
Neither Stadlen nor Blackford, boyhood
friends who grew up on the same street in
Notting Hill, London, have a background
in photography or technology. Yet when
they were looking to dive into the world
of tech start-ups they were drawn to
the story of Polaroid, the technological
innovations it created, and the nostalgic
pull the brand continues to have. So in
2014 they obtained the rights to the name
from its current owner, PLR Inc, and set
out to create something both old and new.
The product combines Polaroid’s iconic
heritage with cutting edge innovation.”
In 2001, ten years after Edwin Land’s death
and unable to compete with the explosion
of digital cameras and one-hour-film labs,
Polaroid filed for bankruptcy. A group of
investors bought the company’s assets
and licensed the name for use with a
series of digital products. In 2008, the
“new” Polaroid declared bankruptcy, and
announced it would no longer make film
for the cameras.
Their digital Polaroid borrows a bit from
both Instagram and Apple’s Live Photos
app, which captures three seconds of
images and audio with each still picture.
Hold the shutter button inside Swing
and the app captures 60 frames in a
single second; it then adds more frames
in-between those, creating a smoothly
flowing image with an amazing depth
of field. Photographers can apply one of
four Instagram-like filters to each image
(Polavision, Ansel, Land, and Santa Fe),
add a label, then share the image on
Twitter, Facebook or via email.
G700…A self-defense tool
against sex attackers
A US company produced a small device or
a flashlight called G700, which can be used
as an effective self-defense tool against sex
attackers and thieves. Girls canuse the gadget
to defend themselves in any tough situation,
as the tactical flashlight can emit a high
lumen light that blinds someone temporarily.
These tactical LED flashlights are made of
hardand toughanodizedaluminum. It canbe
used as a striking tool. While you are holding
a flashlight in your fist, it will make you feel
more overwhelming. So you can easily
defend yourself in any combat.
The G700 is made from aircraft aluminum.
This makes it durable and indestructible
beyond any measure.
There are two options for powering theG700;
using the adapter that holds 5 ,1 3 volts AAA
batteries or using a single 4 volts AAA battery.
The light beamthat theLEDchip is producing
is so powerful that it can blind a subject for
2 seconds on a distance from 0 to 500 feet
and make the subject incapable of moving
towards the light
Polaroid Swing app…
Instant 3D images