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Under the new structure, the organi-
zation is comprised of two main divi-
sions. The Strategy and Customer Ex-
perience division, which is responsible
for setting strategy and ultimate cus-
tomer experience through customer
engagement, features four separate
departments: Strategy and Innovation,
Customer Experience, Customer Re-
lations Management and Marketing &
Corporate Communication.
The second division, Technology and
Solutions, is responsible for the devel-
opment and implementation of best
practices, infrastructure, applications
and innovation. This division includes
five departments: Infrastructure, Smart
Services, Government Resources
Planning Services, Information Secu-
rity and Information Analysis.
The Executive Council Resolu-
tion No (27) of 2015 enables Dubai
Smart Government to carry out
its responsibilities in building a
knowledge-based community by
supporting Dubai Government’s
smart transformation and help-
ing government departments
provide innovative smart ser-
vices based on advanced and
innovative technologies and ac-
cording to the best international
practices. This should have
positive impact on the qual-
ity and efficiency of smart and
electronic services provided by
government entities in Dubai Govern-
ment.
DSG is tasked with developing strate-
gies for the Smart Government as well
as providing direction, supervision and
consulting services and mutual servic-
es to government entities. This should
save the cost of redesigning such ser-
vices and provide such entities with an
opportunity to focus on building their
own special services.
The Resolution also aims to enhance
the operational efficiency of DSG’s
departments and sections and ensure
alignment with both DSG Strategy
2014-2017 and Dubai Plan 2021, and
in accordance with accredited perfor-
mance indicators. This should ensure
accuracy and speed for users to ac-
cess government services based on
the latest smart channels, technolo-
gies and advanced solutions and
based on an innovation-based ap-
proach to provide services.
The organizational structure adopts
the principle of designing smart gov-
ernment services according to cus-
tomer personal experience, which en-
hances the popularity of government
services and customer happiness.
DSG Director General Ahmed Mo-
hammed Bin Humaidan said that
“Dubai Smart City”, the slogan cho-
sen by Vice President and Prime Min-
ister of the UAE and Ruler of Dubai
His Highness Sheikh Mohammed bin
Rashid Al Maktoum, will be adopt-
ed as DSG’s own slogan in the next
phase of its operations. Bin Humaidan
said that sustaining Dubai’s growth
and achievements will require a ro-
bust Smart Government guided by an
effective strategic plan.
The DSG Director General said the
new organizational structure will
better empower the organization
to keep pace with rapid develop-
ments taking place in the country
and enhance its ability to provide
innovative smart solutions that can
accelerate Dubai government’s
transformation into a smart gov-
ernment, based on the best appli-
cations, infrastructure and mutual
services provided by DSG to the
public.
9
August
2015