XVIII / 1
MGOVMAGAZINE
18
No.
Role
Occupation
1
Content developer
Search, preparation and draft
2
Reviewer / Editorial officer
Reviewing and approving
3
Translator
Translation
4
Reviewer (second language)
Reviewing and approving translation
Prepared by Telecommunications
Regulatory Authority (TRA):
Digital content of governmental
websites ...
Step by step
In this issue of smart government magazine, we present an a part
of introduction of the Arabic content manual of the governmental
websites, which has been prepared by Telecommunications
Regulatory Authority (TRA) that updated the manual recently and
published it on The Official Portal of UAE Government in order to
be available for all governmental authorities. The magazine will
continue publishing parts of this manual for the benefit of all.
The definition of content
What is meant by the phrase
«e-content»?
The content includes the text, audio, visual
materials on the website. These materials
are used through the user as a part of (User
experience). It includes the written files,
photos, audio files, videos, animation,
graphic and data, applications and services.
This document focuses on the text content.
The content production and
development team
The production and development process
of content differs from institution to another
according to thewebsite size and the content
density. Hence, the path steps passed by
this process and its team differ. Moreover,
this path shall be approved and clear and
all employees shall know their roles and
liabilities. At minimum, the content team
shall contain the roles listed inScheduleNo.1.
The content audience
Writing for internet readers
The content material addresses the visitors
of websites who live in an age characterizing
by speediness and availability of information
sources, open data and the ability to search
by websites like Google, in addition to the
interaction via social media platforms.
The Internet visitor is characterized by
the following:
- The desire to obtain the information or
service quickly; for example, we find him
eager to fill an electronic form or obtain the
phone number of the director of institution,
owner of the website.
-Heisapracticalreader,whoisnotimpressed
by the buzz sentences, oratory, does not
understand unclear texts or contents that do
not help him to reach out what he wants.
- Selective reader, who knows what he
wants and is always concerned withwhat he
searches for; furthermore, hehas nodesire to
read several paragraphs, long sentences and
consecutive pages.
- Doubtful reader, who has the tools that
enables him to verify the validity and
accuracy of information; hence, he cannot
be provided with inaccurate information.
- A reader, which has a sound judgment
and appreciates the good website, which
is designed to help him for getting what
he wants; He expresses his appreciation
through his virtual societies represented
in the social media websites and others.
Accordingly, the user who has a satisfied
experience in your website is the best way to
promote your website services and contents.
Hence, while the website visitor is a person
who tends towards rushing, youshall comply
with specifications, which make your
content well and attractive for the visitor.
How can this be?
There are two forms of webpages below; one
of them leads to reluctance and confusion
for the reader and the second makes the
reader comfortable due to compliance with
the features of internet reader and you can
judge our dear reader.